Designer Spotlight: Lorena Sarbu

By Alex Valenzuela

In this Designer Spotlight we meet designer Lorena Sarbu who creates exquisite one-of-a-kind designs for the modern day women. Someone who has had a passion for the fashion industry since she was a child, her own personal style is reflected through her designs. We spoke with Lorena on her experience so far in the industry and about her line.

BVS:You were born in Romania, has that influenced your designs?
Lorena: My designs are always influenced by the art and culture throughout Europe. The rich colors beautiful scenery and opulent architecture made an impression on me when I was younger and throughout my life.

BVS:How did you decide you wanted to be involved in the fashion industry?
Lorena: I discovered my passion for fashion design at a very young age. I was always fascinated by the textures and colors of fabrics so I began creating wardrobes for my dolls from my mother’s clothing. This is when I realized my creativity and love for design. The opportunity for design in Romania was extremely limited so it wasn’t until later that I could pursue my dream of a career in fashion design.

BVS: Who do you admire in the fashion industry?
Lorena: I have always admired Valentino. He was so talented and I am always inspired by his designs.

BVS: What trends do you expect to be huge in Spring 2011?
BVS: Lace and floral details will be huge trends for spring. I incorporated lace throughout my new collection, from overall lace gowns to bright colored, statement cocktail dresses. I also embellished some of my lace styles with pearl beading, mirror details and hammered sequins. I also used beautiful floral prints for some of the gowns and caftans in the spring collection. I also used exquisite beaded rosettes to adorn gowns and cocktails, giving each look a lush, three-dimensional feel.

BVS: What has been your greatest learning experience since you began as a designer?
Lorena: Each season I learn more about what my customers want. It is very rewarding as a designer to see women feel beautiful and confident in my designs. When women tell me that they feel glamorous and sexy in my dresses it is truly priceless for me. I always love to get feedback at trunk shows.

You can purchase Lorena Sarbu is sold at retailers including Bergdorf Goodman, Hugo Nicholson, Hirshleifer’s, as well as other high profile specialty stores across the continent.

See prior Designer Spotlights here.

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